Protecting Brands against Cybersquatting through the UDRP
- Domain Name Infringements as a Business Risk
- Which Companies Face an Increased Risk
- What the UDRP Is Used For
- Why Trade Mark Registration Is Important
- REVERA’s Experience in Brand Protection
- Request a UDRP Consultation
Domain Name Infringements as a Business Risk
Every day, dozens of domain names are registered that reproduce the names and trade marks of well-known companies. Fraudsters create clone websites, customer traffic, publish phishing content and exploit brand reputation for their own benefit.
For a company, this is not an abstract risk, but a source of direct financial loss, diminished customer trust and a threat to its business reputation.
The more actively a business develops its online presence, the greater the likelihood that it will encounter cybersquatting.
Which Companies Face an Increased Risk
This issue is particularly relevant to companies operating in iGaming, fintech, IT and other sectors where brand recognition translates directly into traffic and revenue and therefore becomes an attractive target for bad-faith actors.
What the UDRP Is Used For
One effective means of protection is the UDRP, which is generally faster and more cost-effective than court proceedings.
The UDRP enables a brand owner to seek the transfer or cancellation of disputed domain names that have been registered and used in bad faith. The procedure usually takes approximately two months.
Why Trade Mark Registration Is Important
Timely registration of a trade mark establishes the legal basis for protecting a brand in the relevant jurisdictions in which the company operates and strengthens the rights holder’s position in domain name disputes.
REVERA’s Experience in Brand Protection
REVERA has already helped clients stop the unlawful use of more than 100 domain names, secure the transfer of over 300 domain names and protect more than 20 brands.
The earlier a company begins protecting its brand, the fewer resources it will need to address the consequences of infringements.
We recommend using this guide for an initial assessment of the risks and to select an appropriate means of protecting your brand if disputed domain names are identified
Request a UDRP Consultation
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