Advertising and marketing
- support in relation to advertising campaigns and marketing activities;
- review of advertising materials (digital, TV, outdoor advertising, packaging, social media);
- tax advice, where required, on the applicability of and procedure for payment of the advertising levy;
- support for cross-border projects and adaptation of international advertising and marketing policies of multinational corporations;
- determination of the legal status, rights and obligations, and potential liability of an advertising market participant (for example, the status of an advertising distributor and the corresponding obligation to be included in the register of advertising distributors);
- support in working with bloggers, influencers and advertising platforms;
- interaction with public authorities and support during inspections.
Promotion and special forms of activity
- legal support for promotional campaigns, loyalty programmes and bonus schemes;
- advice on merchandising and incentive-based activities;
- support for engagement with professional audiences (for example, in the pharmaceutical sector);
- development of alternative promotional mechanisms taking into account legislative restrictions.
Advertising games and promotional campaigns
- preparation of a full set of documents for advertising games and promotional activities;
- support with registration, implementation and reporting;
- development of alternative solutions that do not require registration of a game.
Regulated sectors
- advice on the advertising of medicinal products, food supplements and medical devices;
- support in relation to the advertising of alcohol and tobacco products, financial services and other categories;
- analysis of restrictions applicable to advertising in the media, on television, on vehicles and in outdoor advertising;
- preparation of recommendations on advertising compliance.
Contractual work
- drafting and review of contracts with advertising agencies, contractors and bloggers;
- structuring relationships between customers and service providers;
- distinguishing between activities by type: advertising, marketing, information campaigns, and others;
- advertising of foreign companies and structuring of their operating models (including the establishment of operating models required by law).
Intellectual property and data
- advice on the use of IP objects in advertising (brands, slogans, design);
- verification of rights to content and advertising materials;
- support on personal data matters, and on the use of images, likenesses and statements.
Reputation management (legal aspect)
- protection of the business reputation of companies and public figures;
- support in disputes relating to publications and the dissemination of false information;
- analysis of risks related to the placement of information in the media and on the internet;
- development of legal protection strategies in crisis situations.
