AI for Marketing: Strategies That Work

A practical webinar on the use of AI and the requirements of the GDPR and the AI Act in marketing. The second webinar of these series

Participants will explore how to build lawful email marketing and marketing funnels: double opt-in, consent management, data minimisation and transparency of communications.

Online | YouTube Broadcast

15:00–16:00
Learn more

What topics will be covered during the program?

Welcome and introduction

15:00 (GMT+3)

Why the GDPR/AI Act is an advantage (fines, but also +20% open rates with opt-in); poll: “Do you have double opt-in?”

GDPR principles in marketing

15:03 (GMT+3)

Lawfulness (double opt-in, separate tick-boxes); minimisation; transparency (purposes stated in forms, easy unsubscribe).

Steps for email and funnels

15:10 (GMT+3)

Double opt-in; consent logs; database audit (re-registration); deletion upon request.

Example: How to clean a database in a week.

AI in marketing: the AI Act

15:17 (GMT+3)

High risk for chatbots; DPIA, bias audit, EU register, human oversight.

Example: AI does not discriminate on the basis of sex in targeting.

Vendors and documentation

15:27 (GMT+3)

Review of services (Zoho CRM, HubSpot for GDPR compliance); contractual clauses; live logs.

Example: Red flags in SaaS.

Q&A and FAQ

15:34 (GMT+3)

Top questions: “Cloud AI outside the EU?”, “How do you calculate compliance ROI?”. Quick tips.

Conclusion and resources

15:38 (GMT+3)

Form template; step: implement opt-in.

Webinar speaker

Liudmila Yepikhava

Liudmila Epikhova

Lawyer, IT & IP practice, REVERA law group

Liudmila provides comprehensive legal support to foreign and Belarusian IT companies on compliance, personal data protection and the legal regulation of AI.

She supports processes for the collection, storage and transfer of personal data in accordance with GDPR requirements and Belarusian legislation, advises on the lawfulness of processing grounds and interactions with data subjects.

Her work includes developing internal data-protection policies and procedures, supporting contracts with processors, conducting compliance and security audits, as well as legal support for projects involving new technologies, including AI risk assessments and automated processing.

In addition, Liudmila advises IT companies on intellectual property and operations under special legal regimes.

The webinar will be useful for marketing professionals who want to understand the regulatory logic behind AI implementation and make decisions more quickly — without constant coordination with lawyers. Participants will gain a structured understanding of the boundaries of permissible AI use in marketing and will learn to assess risks already at the stage of launching campaigns and new tools.

Registration

Event completed 19.03.2026