China’s Mobile Game Market for Developers
China can be an attractive market for mobile game developers; however, entering it involves numerous regulatory nuances.
At a high level, a foreign company has two routes to enter the Chinese mobile games market: incorporating its own local company or partnering with a local publisher. The foundation of such a partnership is a game publishing agreement.
Such an agreement is fairly complex and covers numerous legal, financial and technical aspects of publishing a game in China.
For example:
Grant of rights to the publisher
The most common option is an exclusive licence, although other structures (for example, an assignment of rights) also occur. In this context, it is important to assess whether you retain rights to the game and what restrictions are imposed on you.
Financial terms of co-operation and calculation of the profit share
What matters is not only the method of calculation but also your ability to verify its accuracy.
The publisher’s marketing obligations and the ability to influence marketing
The publisher’s assistance in adapting the game to the requirements of Chinese law, including localisation and obtaining all necessary licences and approvals.
We have prepared a brief checklist of the key points to consider when entering the Chinese market.
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Contact a lawyer for further information
Contact a lawyer