Domain protection: key steps
Many companies struggle with contantly facing the clones of original website, who replicate their brand, original content to divert traffic, and damage both reputation and search rankings. This is why our IP disputes team has outlined the key steps online businesses can take to safeguard their brand and maintain a leading SEO position.
The first step is always registering the trademark in the targeted jurisdictions. While this part is quite straightforward, challenges often arise when it comes to enforcing those rights.
When facing copycat websites, brand owners have several enforcement options. These include filing complaints with the domain registrar, hosting provider, and Google Search, which can lead to the removal of infringing content and delisting from search results.
However, these measures are not always sufficient and some of the infringers may bypass them by changing registrars or hosting providers. This is when out-of-court UDRP procedure comes into play, enabling rights holders to secure ownership of infringing domains within just 2 months.
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